I developed an advertising campaign for American Airlines in my Advertising Design class. What truly makes American Airlines stand out to me is its commitment to providing extensive direct flight options, making travel more convenient and memorable. Inspired by this, I created a concept that connects the idea of celebrating life’s significant milestones—moments worthy of applause—with the tradition of clapping upon a plane’s landing. Through this theme, I hope to showcase how American Airlines enables customers to be present at life’s most important moments.